Going viral isn’t impossible, and many people can do that quickly.
But building a business empire purely from that?
That’s rare.
And this is precisely what Tabitha Brown did.
Going Viral
Even though Brown is famous on Tik Tok with over 4.9 million followers and 88 million likes, this isn’t the platform that rocketed her to stardom.
That honor goes to Facebook.
Brown released a Facebook video showing her reaction to the TTLA sandwich from Whole Foods (you can see the video below).
In a mere week, the video had garnered 1 million views.
And not long after that, Brown became the “world’s favorite mom.”
Seasoning
After Brown’s passion when describing the TTLA sandwich, it’s safe to say she knows a thing or two about seasoning.
So, it’s not surprising for her to launch her all-purpose seasoning: “Sunshine by Tabitha Brown.”
She first released the salt-free seasoning as a limited edition, but it sold out in just 39 minutes.
Books
For someone as passionate about food as Brown, it’s a no-brainer for her to release books about food.
She has an upcoming cookbook, “Cooking from the Spirit: Easy, Delicious, and Joyful Plant-Based Inspirations,” that will come out in October.
The book will offer more than 80 flexible vegan recipes, personal stories, and more.
But Brown isn’t just interested in writing about vegan food.
In 2021, she released “Feeding The Soul (Because It’s My Business): Finding Our Way To Joy, Love, and Freedom.”
The book is an autobiography that reveals Brown’s background, including her family, faith, and career.
Clothing Lines
Not one to rest on her laurels, Brown teamed up with Target to release a swim, apparel, and accessories collection.
But Brown never does things halfway, so she ensured she released top-quality products.
And her efforts worked.
Her line was such a success that she expanded to décor and office products.
Hair Care Line
When you see Brown, one of the first things you’ll notice is her hair.
Brown released Donna’s Recipe to help other women with natural hair.
Donna’s Recipe is a vegan haircare line that helps with hair retention and growth.
TV Show
Brown is an actress who always dreamed of having her show.
On August 11th, her debut cooking show, “It’s CompliPlated” premiered on Food Network.
In the process, “It’s CompliPlated” became the first vegan cooking show on the network.
Restaurant
If the above businesses weren’t enough, Brown also owns a restaurant.
Kale My Name is a vegan restaurant based in Los Angeles and Chicago.
Here, you can taste the kinds of vegan foods that might also make you react with passion.
Tabitha Brown: A Serial Entrepreneur
With all her businesses, it’s clear that Tabitha Brown is not one to be satisfied with just one thing.
She is making the most of her virality, and this should be an inspiration to anyone else who goes viral.
