If you’ve been trying to keep up with the Depp vs. Heard trial (oops!), we meant the latest celeb beauty launches; you’re not alone.
There’s Marsai Martin, Winnie Harlow, and Rihanna’s new Fenty Perfume, and that’s in the last five months.
Almost every A-lister is launching their own beauty brand, with varying degrees of success. But just because Marsai cracks us up (and sorta scares us) as she effortlessly plays Diane, or Naomi Osaka keeps kicking butt at tennis matches doesn’t mean they don’t understand the intricacies of a good SPF or some sexy ass nails.
There are celeb-owned products that have won even the iciest beauty enthusiasts. Keep scrolling to find out some of these products, and don’t be shy to check back in because we’ll be updating this list throughout the year.
So besties, get your credit cards and Venmo accounts ready because here are all the incredible celeb beauty launches we’re currently hooked to.
Mari by Marsai Martin
This queen’s reign won’t let up, and we’re constantly in awe of her tenacity. At 17, Marsai has two SAG Award nominations, 11 NAACP Image Awards, and the title ‘Hollywood’s Youngest Producer’ for the movie Little. Now, she’s added beauty entrepreneur to her name with the launch of her press-on nails brand, Mari by Marsai.
The brand officially launched in February, and its debut collection consists of a range of press-on nails, with options for on-trend nail art designs and single hues.
Each design costs $20 to $22 and features fun names like CEO, Cookout Invite, Ms. Minimalist, Quiet on Set, Rich as Cream, Sai, and Sips Tea.
You can get yourself some of these fabulously flattering nails at maribymarsai.com
Inala by Lala Anthony
Alani LaLa Anthony spends hours with her stylist as an actress. So, in the hope of combating hair loss, she was experiencing from manipulative protective styles, Lala started researching natural hair-doting ingredients, including the perks of using rice water.
A few months later, she launched her eponymous haircare brand Inala (Alani spelled backward) and graced us with the brand’s signature product, Power Potion ($55).
The leave-in treatment is formulated with the brand’s rice water complex that stimulates hair growth and minimizes breakage. It also contains potent ingredients like arginine, biotin, serine, and soy amino acids that help nourish, hydrate, and stimulate your scalp.
The brand also offers other products, including – Reset Rinse ($30) & The Starter Bundle ($55), which you can get at shopinala.com.
Cay Skin by Winnie Harlow
In March, model-turned-beauty entrepreneur Winnie Harlow launched Cay Skin, a beauty brand with one mission: UV rays/sun protection.
Named in honor of her Caribbean roots, the collection advocates for sun protection, a personal project for her since she suffered severe sunburn after an outdoor photo shoot.
The brand’s products, which include Isle Glow Face Lotion SPF 45 ($38), Isle Lip Balm SPF 30 ($14), and the Get Glowing Bundle ($68), use a custom blend of gentle, island-based elements like hydrating nectar, and high-performance skincare active like niacinamide.
All the products are cruelty-free, dermatologist-tested, non-comedogenic, reef-free, and vegan. You can get yourself a bottle at cayskin.com or Sephora.
KINLÒ by Naomi Osaka
Naomi Osaka doesn’t play around with skincare, especially since she has dry skin. This inspired her to create her brand KINLÒ, designed with melanin-rich skin in mind.
While KINLÒ has been in operation since 2021, they recently introduced a product worth mentioning – the KINLÒ Hydrating Facial Oil ($15).
The facial oil is nutrient-packed with jojoba oil and olive oil to moisturize and prevent unnecessary moisture loss.
KINLÒ also includes other products like the Active Golden Rays Sunscreen SPF 50+ ($19.99) and Coconut Body Oil ($9.99). You can grab yourself one of her luxurious products at kinlo.com or Walmart.
Nude Sugar by Toni Braxton
If you’ve always wanted to know how Toni Braxton ages like fine wine, you need to grab your Amex card and get yourself one of her luxe Nude Sugar products.
Launched late last year, Nude Sugar is a vegan skincare line specifically to nurture melanated skin.
The body care includes nine introductory products – two body creams valued at $45 each, ‘The Creém,’ which is formulated with Nude Sugar’s signature scent of creamy vanilla, golden amber, honeyed musk, orange blossom, Peruvian lime, and Tonka milk – and the ‘Luminous Splendor.’
There is also a body serum ($35), hair mist ($18), and a sugar bath/shower gel ($18). Every product contains natural ingredients like 100% sugarcane, plum seed oil, and derived squalene.
The brand is exclusively sold at Ulta Beauty.
Fenty Eau de Parfum by Rihanna
When Riri launched Fenty Beauty in 2017, most of us knew there was more to come – the Fenty effect was a trend that’d last for millenniums (we might soon be moving to Fenty Houses, who knows).
Fast forward to a few months, and the beauty mogul gave us Fenty Skin, which gave us the Cookies N Clean Clay Face Mask ($32) and several other skin-loving products.
Aaannnd that wasn’t the end.
Early this year, Rihanna worked with Jacques Cavallier Belletrud, the master perfumer for Louis Vuitton, to give us the Fenty Beauty perfume.
The luxurious fragrance consists of a mix of absolute blueberry with hints of Bulgarian rose, geranium, magnolia, musk, patchouli, and tangerine. It’s not even a surprise that it sold out in less than 24 hours.
If you want to get yourself stocks of Fenty products, you can get them at fentybeauty.com, Ulta Beauty, and Sephora, among other retailers.
Yitty by Lizzo
We know, we know. It’s not beauty. But how could we pass up a celeb product launch without mentioning Lizzo’s super sexy shapewear brand?
Just like her music, Yitty is designed to celebrate everybody.
Rather than thinking about size in a linear way, Lizzo wants people to think about it on a spectrum where everyone is included. ‘Everyone’s size is their size. It’s not big; it’s not small. It’s just your size.’
So far, the luxe brand consists of three collections – ‘Nearly Naked,’ which is an effortless everyday wear designed to firm and shape your natural curves, ‘Major Label,’ which is a collection of everyday lifestyle pieces; and ‘Mesh Me,’ a line of mesh styles that blend fashion with function.
You can shop some of Yitty’s items on the brand’s website and at Fabletics.
Which of these launches will you spend your $$ on? Let us know in the comment section below.