Ashanti, whose debut album is fast approaching its 20th anniversary, is making history through a breathtaking new platform.
According to Complex, the R&B singer and entrepreneur has formed a new partnership with EQ Exchange, a Web3 platform owned by women.
This makes Ashanti the first Black woman to co-found a Web3 company.
Ashanti Is Here To Help
According to the singer, it is essential to get the message out that musicians should be the owners of their own intellectual property.
By empowering herself through new technology, she is taking a significant step to help other female artists avoid the pitfalls she has gone through.
Ashanti believes that the future belongs to the ones who take control of their IP and make it their own.
EQ Exchange officially launched on March 25
Ashanti’s announcement of joining the tech world should come as no surprise.
The singer revealed last year that she was re-recording her debut self-titled album.
She did this to get back ownership of the album’s masters.
Ashanti received her first record deal when she was still only 14.
Since then, she has learned a great deal, like understanding how great things in the music industry have changed between then and now.
She has also learned the importance of musicians conceptually understanding the contracts they are signing so that they don’t make mistakes with their IP.
What Is EQ Exchange?
Janice Taylor is the founder of EQ Exchange.
She founded the company so that she could use blockchain technology to empower musicians.
The company’s deal with Ashanti involves the singer releasing NFTs and creative experiences exclusive to EQ Exchange.
According to Taylor, Ashanti is paving a critical path for the upcoming generation of artists.
Taylor could not have asked for a partner as driven as Ashanti as they collaborate to change the game for musicians, especially Black women.