Erykah Badu, the queen of neo-soul and all things ethereal, is expanding her portfolio to include a line of cannabis products designed to make us feel as euphoric as she does.
And who can blame her for wanting to share the love, especially when it comes to women’s wellness?
In an interview with Forbes, Badu explained why her brand is essential for women.
“Women have particular biology that cycles, and there are certain periods in the cycle when we need cannabis. Research will further this conversation and help change the narrative a bit when it comes to the taboos around women and cannabis.”
It’s High Time For Erykah Badu’s Weed Brand
The singer formed her cannabis company, Apple Trees, and teamed up with leading marijuana brand Cookies to bring That Badu to life.
That Badu is a premium line of cannabis products that hit the shelves in March.
Badu has supported legalizing cannabis, often professing her love for the plant in her music and interviews.
But Erykah Badu wanted to make sure the timing was right for this collaboration.
Berner, Co-Founder and CEO of Cookies, put it this way:
“What Erykah represents is extremely unique and I believe it will elevate women in the space drastically. Plus, she is such a vibe and pleasure to work with, we took our time on this project and I’m beyond impressed with how hands-on she has been with everything.”
The new line, “That Badu,” is a premium collection of cannabis products designed with women’s wellness in mind.
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This collaboration celebrates women in the cannabis industry, a space that men have dominated.
Erykah Badu, a trailblazer in her music and fashion, wants to use her influence to empower more women to get involved in the industry.
Cookies co-founder and CEO Berner couldn’t agree more, and neither can we.
Sitting watching “chilling with Erykah and Reggie” while I try that badu ? 10/10 pic.twitter.com/wFmRYrAp6d
— ✨Magically Delicious✨ (@kristenilycia__) April 11, 2023
