Let’s Talk About This “Juneteenth Ice Cream” Walmart Pulled From It’s Shelves

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Just in time for Juneteenth celebrations, Walmart lined it’s shelves with it’s one of a kind Juneteenth Ice Cream.

According to WRAL the ice cream had a swirl of red velvet and cheesecake flavors and urged buyers to “share and celebrate African-American culture, emancipation and enduring hope.”

Juneteenth, or June 19, is the oldest nationally celebrated commemoration of the abolition of slavery in the U.S.

The day is meant to commemorate the end of slavery for slaves in Texas, who weren’t emancipated until two years after Abraham Lincoln’s Emancipation Proclamation.

And while all that sounds great the community was not having it, not in 2022!

Many accused Walmart of using the federal holiday as a marketing scheme forcing the retail giant to pull its Juneteenth ice cream off the shelves after backlash on social media

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WRAL News found the item at a Raleigh Walmart, but the ice cream was not located in the system at check-out and was unavailable for purchase.

One employee said they would be throwing the ice cream out.

Let’s be clear the community did it’s research and the one thing that stood out, was the Trademark.

Balchem Corporation filed for the Trademark in Sept 2021, CEO Ted Harris!

Watch:

@lbjtok

Juneteenth ice cream is more than meets the eye. #juneteenth #trademark #trademarklawyer

♬ original sound – LBJ

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@lbjtok

Part 2: Juneteenth Ice Cream As an intellectual property attorney I won’t speculate as to why this company filed for a trademark for the name #juneteenth #icecream #trademarklawyer #greenscreen #greenscreenvideo

♬ original sound – LBJ

and

@lbjtok

Part 3: #trademark lawyer looks closer at #Juneteenth Ice cream. #beautymarklawyer

♬ original sound – LBJ

A Black Owned Alternative

If you read our blog then you know we love a solid ‘black owned’ list so if you are looking for an alternative to this ice-cream, shop Creamalicious, black owned with darn near the same flavor.

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As for Walmart, they have since apologized in a statement to Fox news.

“Juneteenth holiday marks a celebration of freedom and independence,” Walmart said in a statement to Fox. “However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize. We are reviewing our assortment and will remove items as appropriate.”

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