Celebrating the 50th anniversary of hip-hop, one of the pioneering artists in the genre continues to make waves.
LL Cool J, known for his fiery rap skills, is still making a significant impact on the music scene through his global platform, Rock The Bells.
The platform, encompassing a radio station and website, recently secured a $15 million funding round.
This funding included prominent investors like:
- Raine Ventures
- Irving Azoff of Iconic Artists Group
- Paramount Global
- Amex Ventures
- Wildcat Capital Management
- Capstar Ventures
- ASK Capital
- North Island (Glenn Hutchins)
- AME Cloud Ventures
- XO Capital
LL Cool J expressed his gratitude for the Series B funding.
“This Series B round is a reflection of the confidence that our investors have in Rock The Bells as a global platform. Hip-Hop is an art form that many people doubted from day one, but our culture continues to rise to higher heights! I’m honored that Rock The Bells is leading this resurgence of timeless Hip-Hop, while simultaneously bridging the generations. I’m so excited about all of the amazing things we have planned for the community, fans and brands! This is just the beginning.”
LL Cool J Has Also Made A Deal With Paramount Global
LL Cool J and Rock The Bells have also entered into a multi-year first-look deal with Paramount Global.
The agreement covers feature films with scripted and unscripted content.
There is also potential for live-streaming the 2023 Rock The Bells Festival, a momentous occasion celebrating the 50th anniversary of hip-hop.
This partnership facilitates the exploration and development of co-branded merchandise opportunities, combining Paramount’s IP with engaging hip-hop narratives.
Paramount Global will also help to market Rock The Bells content, experiences, and activations.
The next major event on the Rock The Bells agenda is the highly-anticipated annual Rock The Bells Festival, scheduled for August 5 at Forest Hills Stadium in LL’s hometown of Queens.
Additionally, Rock The Bells will present the Rock The Bells Cruise: A Hip-Hop Experience departing from Miami and heading to the Bahamas from November 13-17.