Tennis star Naomi Osaka is only 23-years old and has already started building a sturdy foundation for an unforgettable legacy. Aside from absolutely killing it in tennis—being that she is a four-time Grand Slam singles champion—she’s also quite the entrepreneur.
After becoming the face of Louis Vuitton last year, Osaka recently announced a bathing suit collection in collaboration with popular designer swimwear brand, Frankies Bikinis. And now, she’s branching out by launching her very own skincare brand, KINLÒ.
“I’m super excited to announce my new skincare line which is full of products to help protect and rejuvenate people of color/darker skin tones,” She shared in an Instagram post, “I hope these products will help people out and inform your guys.”
Considering that she spends a lot of time being active and out in the sun for both professional and leisure reasons, it’s a no-brainer that Osaka is serious about taking good care of her skin. In her interview with Business of Fashion, she expressed how truly important it is for all of us.
“This is a public health need.” She continued, “I used to tell people that I didn’t need to wear sunscreen—but even if you have melanin, you need to take care of your skin, and I’m passionate about that.”
Naomi is absolutely right, and still, certain skincare products (especially those meant for sun-protection) don’t really cater to melanated skin needs. Sunscreen in particular is known for leaving that unsightly, and sometimes greasy, white cast.
KINLÒ Skin, however, is aiming to solve this issue by offering a tinted sunscreen with SPF 40 that keeps that white, pasty-looking cast at bay. Additionally, they’re offering up an SPF 50 sunscreen for those of us who are always on the go.
In its entirety, the brand won’t just be aiming for sun-protection solutions, but will also be offering restoring and recovering products that heal and soothe the face and body. Aside from that, Osaka wants to use KINLÒ to pay homage to her heritage as well:
“[Namoi’s] bicultural heritage in the meaning of the name, with both KIN and LÒ meaning ‘gold’ in Japanese and Haitian Creole, respectively. We hope that you join us on our journey to creating sustainable personal care brands built for underserved communities.”
KINLÒ Skin is set to launch this fall, and we couldn’t be more excited. Keep a look out for updates on the brand’s official website here. Congrats, Ms. Osaka!