According to a new press release via Business Wire, Sundial Media Group LLC (SMG), a division of The Sundial Group of Companies led by Executive Chair Richelieu Dennis, announces the acquisition of Refinery29, a creative digital media and entertainment platform with a multigenerational focus on women.
The acquisition expands the reach of Sundial’s media properties, and further affirms their commitment to empowering authentic voices of creators and communities shaping culture in the New General Market.
On Instagram Richelieu wrote:
I am excited to share the news of Sundial Media Group’s new partnership with the innovative creative powerhouse, @Refinery29. This collaboration marks a significant milestone in our journey, amplifying the influence and impact of Sundial’s strides towards reimagining the role media plays in connecting and serving the needs of diverse communities. It’s a testament to our unwavering commitment to uplifting the voices of women and creators driving culture in today’s dynamic media landscape.
SMG is a vertically integrated media, technology and experiential company that includes Essence Ventures: ESSENCE including Girls United and Naturally Curly; AFROPUNK; Beautycon; Essence Studios; ESSENCE Festival of Culture; and SOKO MRKT; and works in partnership with the Global Black Economic Forum (GBEF), including Academy For Advancing Excellence, and with the New Voices Foundation.
With the acquisition of Refinery29, SMG extends its mission of creating opportunities, products and services that connect communities through content, culture and commerce.
We also shared that Richelieu Dennis has been identified as the new owner of Revolt however he has not officially made any announcement of the partnership.
Sources close to the deal said:
“The deal is already done, and they are getting ready to announce it in the upcoming days,” an insider told Page Six of the Revolt sale. “But of course, now with the raid and everything else going on, it will appear as though he is purchasing after the fact.”
“It was important [to] Sean to get a buyer that was African American because he wants to keep the legacy of having a Black-owned business,” said the insider. “He started it off that way and he wants it to continue on that path.”
