Slutty Vegan is reaching new heights.
The founder and CEO, Aisha “Pinky” Cole, recently announced that she had raised over $25 million through Series A funding.
In effect, this has taken the valuation of Slutty Vegan to a clean $100 million.
The significant investors who helped Aisha reach this milestone are Enlightened Hospitality Investments from Danny Meyer and New Voices Fund from Richelieu Dennis.
Goals Worth Having
While the $100 million valuation is impressive, it’s not Aisha’s end goal.
She plans to make it a billion-dollar brand.
This might happen if the brand continues scaling at this rate because the brand has only existed for 4 years.
Worthwhile Partners
Aisha is delighted to team up with Danny Meyer because she believes he is the Michael Jordan of food.
And Meyer’s portfolio speaks for itself: he owns the ever-popular Shake Shack food chain and has formed a few Michelin-starred restaurants.
With his guidance and Aisha’s vision, the sky is their limit.
From Humble Beginnings
By the end of this year, Aisha hopes to launch close to a dozen new restaurants before the year ends.
She also plans to open another 10 restaurants next year.
But you wouldn’t think a brand so famous would have started in such a humble way.
Aisha “Pinky” Cole started the restaurant in 2018 in a shared kitchen.
The brand became popular quickly, and Aisha was soon able to acquire a food truck.
The food truck was also a hit, and in a few months, the first brick-and-mortar Slutty Vegan restaurant opened.
How Did Slutty Vegan Become So Popular?
The brand offers vegan food that meat-eaters love.
The offerings look like regular meaty foods.
They are also as delicious as they look.
This makes Slutty Vegan’s offerings a yummy choice for meat-eaters trying to go vegan.
After all, they won’t feel like they are sacrificing too much.
With the meteoric rise of Slutty Vegan, it is only a matter of time until one of its restaurants opens in an area near you.
