From award-winning actress to mompreneur, Tia Mowry is no stranger to hustling, and her newest product is proof.
Mowry recently launched her haircare collection, 4U by Tia.
The brand is a Walmart exclusive, so you won’t find it elsewhere.
4U by Tia
Tia Mowry enlisted help from Amyris Inc., an innovative synthetic biotechnology company.
Together, they formed a brand that empowered wellness and created a community that offers easy care and affordability for textured hair.
4U by Tia includes breakthrough ingredients like aloe vera, sea moss, and Amyris’ patented Hemi15, which protects and nourishes textured hair.
The product line is also free from sulfates, paraben, and silicone.
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4U by Tia dropped with eight products–all under $11–that cater to 2A to 4C hair, including:
- Multiuse Hair Oil
- Moisturizing Shampoo
- Moisturizing Conditioner
- Clarifying Shampoo
- Lightweight Conditioner
- Leave-In Curl Cream
- Curl-Defining Gel
- Curl Refresher Mist
According to Walmart Beauty Merchants Lynn Nestor and Danélle Jackson-Howard, Tia’s need to simplify her hair journey resulted in 4U by Tia.
By adding Tia Mowry’s product line to their catalog, Walmart delivers a modern hairline for Black women at a compelling price.
Tia Mowry’s Hair Journey Benefits Black Women
The celebrity entrepreneur was ecstatic about the product line, inspired by her hair transformations.
According to Tia, 4U by Tia embodies inclusivity, wellness, and family.
She wants everyone to access premium haircare products with ingredients they are familiar with and don’t break the bank.
By teaming up with Amyris and Walmart, the actress wants consumers to have better-quality products with their health in mind.
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Tia also invited others to share their hair stories so she could empower them to control their hair journeys.
In a recent interview, the actress revealed her purpose is to empower, uplift, and encourage.
4U by Tia lets her accomplish that purpose and help women to become their authentic selves–and she finds joy and magic in authenticity.
4U by Tia is now available at your nearest Walmart.
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