Billions of people are on social media, and any self-respecting brand should take advantage of it.
That’s where Black women influencers come in.
They range from celebrities to sports personalities and have thousands (if not millions) of followers who listen to everything they say.
These are the women who can give your brand the boost it needs to reach the next level.
So, let’s see who they are!
The 26-year-old is a woman of many talents.
She sings, she acts, and millions of people love her.
With a digital following of around 156 million, Zendaya is an internet phenomenon.
Her social media value stands at over $3.2 million, so she can bring eyeballs to your brand.
However, being so popular means Zendaya is among the most expensive influencers you can approach.
If you’re looking for someone with a fair degree of influence but whose endorsement won’t bankrupt you, read on.
Tabitha Brown is among the Black women influencers you should follow in the food niche.
She advocates for plant-based living and shares inspirational content and recipes on TikTok.
Brown also motivates others to do what she does and inspires them to become fellow entrepreneurs.
With 4.9 million followers, Brown is not on Zendaya’s scale, but she can quickly boost your brand.
Do you have a lifestyle brand?
If so, Dayna Bolden is the influencer you need.
She is the Creative Director of Bolden Creative Media and an entrepreneurship blogger and influencer.
On her TikTok page, you will find travel advice, morning routines, entrepreneurship advice, and more.
With 54,000 followers on TikTok, Bolden won’t break the bank while connecting you to a relevant audience.
— Tiara Willis (@MakeupForWOC) November 24, 2022
If your brand is in the beauty or skincare industry, Tiara Willis is the influencer you should approach.
Willis is among the most-qualified beauty influencers, as she’s a licensed esthetician.
She has built a community on Twitter for Black women to discuss makeup, skincare, and beauty.
Willis shares her expertise, tips, and insights on beauty products to help her community make informed buying decisions.
Because of her dedicated following, Willis pairs beauty brands with the audience they need.
Donye Taylor is an expert marketer and the Director of Creative Initiatives at an ambassador marketing company called Fohr.
She has an Instagram following of over 45,000 and offers marketing tips, insights, and tricks for her followers to use in their brands.
Taylor also has a series where she shares how she markets musicians’ projects.
She even made a sample campaign for Jack Harlow.
Cinneah E is an influencer who wears many hats.
However, her main niches are business and finance.
The Instagram influencer shares actionable tips for workers, like how to maintain your lifestyle while working a 9-to-5 job or how to look for a job effectively.
Cinneah E is among the most business-minded women influencers and has 151,000 followers on Instagram.
She can help your business if you’re in her niche.
Black Women Influencers Are Changing Marketing
Your brand can get a necessary jolt through these women influencers to take it to a higher level.
With the influence of social media in today’s lives, you can’t afford to ignore such a massive opportunity.