Tracee Ellis Ross To Launch “Pattern Beauty”, A Hair Care Brand For Curly And Kinky Textures

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Pattern Beauty

Have you tried Pattern Beauty yet? As a well-known curly girl herself, there is no doubt that Black-ish star Tracee Ellis Ross truly understands the importance of and difficulty in finding products that are thoughtfully formulated to properly work on our kinky, curly, and coily hair types.

The actress took to her Instagram this past week to let everyone know that she hopes to solve some of these problems with her new beauty brand for textured hair, Pattern Beauty.

According to Ellis Ross, Pattern Beauty is actually a 20-year-old dream that has been 10 years in the making:

@patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all.” 

Pattern BeautyShe went on to say that it’s meant to cater to natural women and solve some of the annoying inconveniences we face when buying and using various products:

@patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.⁠⠀
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[It’s] for those of us who need more than a quarter size of product; Large conditioner sizes that actually fulfill the unmet needs of our community; Accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are. ⁠”

Pattern Beauty

The inaugural line of products will be available on Monday, September 9, 2019 at 9 AM ET. It’ll include a shampoo and conditioner set, a detangling brush, and hair serum.

The conditioner, in particular, is already creating some buzz because it’s noticeably bigger than the shampoo—something we tend to complain about, but most companies never cater to.

The conditioner, aptly named “Pattern Slip” is a protein-free, heavy conditioner that is packed with Avocado Oil, Shea Butter, and Safflower Oil, and is meant to nourish and moisturize your curls. Early reviewers have loved this product overall, pointing to a very promising Pattern Beauty launch.

May 27th 2020 Update Pattern Beauty Review – Byrdie

Once the mirror fog cleared, I could already tell my curls looked more defined than usual. They weren’t weighed down by a bunch of extra products, just the leave-in doing its job. I decided to let my hair air-dry to stay true to the Pattern-only process. Of course, it took longer than it would have with my diffusing routine, but the end result was worth it.

Four hours or so later (!!!), when my curls finally dried, they were especially curly and very bouncy. This wasn’t the extra lustrous, no-frizz look of most curly campaigns, it was the look and feel of my usual curls—just healthier. I can’t say they were completely juicy (next time I’ll leave the conditioner in a bit longer), but they were living their best life, and I can definitely get behind that.

Topped with some of the jojoba oil serum and some necessary fluffing, my curls had added shine, and, just as Ross intended, they took up space.

Have you tried Pattern Beauty yet? Comment below and let me know how the products worked for you!

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