Tracee Ellis Ross To Launch “Pattern Beauty”, A Hair Care Brand For Curly And Kinky Textures

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As a well-known curly girl herself, there is no doubt that Black-ish star Tracee Ellis Ross truly understands the importance of and difficulty in finding products that are thoughtfully formulated to properly work on our kinky, curly, and coily hair types. The actress took to her Instagram this past week to let everyone know that she hopes to solve some of these problems with her new beauty brand for textured hair, Pattern Beauty.

According to Ellis Ross, Pattern Beauty is actually a 20 year old dream that has been 10 years in the making:

@patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all.” 

She went on to say that it’s meant to cater to natural women and solve some of the annoying inconveniences we face when buying and using various products:

@patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.⁠⠀
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[It’s] for those of us who need more than a quarter size of product; Large conditioner sizes that actually fulfill the unmet needs of our community; Accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are. ⁠”

The inaugural line of products will be available on Monday, September 9, 2019 at 9 AM ET. It’ll include a shampoo and conditioner set, a detangling brush, and hair serum. The conditioner, in particular, is already creating some buzz because it’s noticeably bigger than the shampoo—something we tend to complain about, but most companies never cater to.

The conditioner, aptly named “Pattern Slip” is a protein-free, heavy conditioner that is packed with Avocado Oil, Shea Butter, and Safflower Oil, and is meant to nourish and moisturize your curls. Early reviewers have loved this product overall, pointing to a very promising Pattern Beauty launch.

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