Vogue isn’t taking Drake and 21 Savage’s attempt at spoof promotions lightly.
According to TMZ the publication is suing both rappers for using their likeness to bring attention to ‘Her Loss’.
TMZ has learned from a source close to Drake that his team is both surprised and confused by the lawsuit as so many other organizations — including Howard Stern and NPR’s Tiny Desk series — all gladly jumped on board and had fun with it.
According to legal docs, obtained by TMZ Hip Hop, Drake and 21 have been promoting “Her Loss” by posing on what certainly looks like a legit Vogue cover, leading fans to believe the company would drop the special edition soon — some media outlets even reported on the issue.
Condé Nast, which owns Vogue, says that isn’t the case … despite Drake giving the brand and editor-in-chief Anna Wintour a shout-out online for getting a blessing.
Condé Nast claims Vogue and Anna “have not endorsed [“Her Loss”] in any way” … and have asked multiple times for all promos using the Vogue name to be taken down, but nothing’s been done.
The docs say the rappers falsely promoted the Vogue collab on social media, and put up posters of the “cover” in major cities.
Condé Nast also claims Drake and 21’s teams sent out an email blast about “celebrating Drake’s Vogue cover” … saying street teams across the country would even be handing out copies.
People on the streets allegedly got their hands on the false mags, according to the docs … and many claim it’s a direct replica of Vogue — even including a fake pic of Anna posing with Drake. Wow!!! Can’t say they didn’t go all out.
Condé Nast wants a judge to shut down the use of the Vogue mark immediately … and it wants at least $4M in damages.
Twitter reaction:
BREAKING: Drake and 21 Savage are being sued over fake Vogue cover 😳‼️ pic.twitter.com/Iqr3n2Irjs
— RapTV (@Rap) November 8, 2022
and
No way 21 Savage & Drake didn’t get permission first from Vogue so now they’re being sued💀
— King Wow (@wowthatshiphop) November 8, 2022
and
Lmaoooo why are Drake and 21 Savage gettin sued for damages all they did was make a fake vogue cover
— ꜰʟᴀᴍᴇ (@LAxFLAME) November 8, 2022
and
wait so Drake and 21 Savage's Vogue magazine cover & NPR Tiny Desk are fake??
lmaoo they're trolling traditional album rollouts pic.twitter.com/5i85sbSIwa
— SOUND (@itsavibe) November 2, 2022
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