7-Eleven has just shocked the beauty industry.
The convenience store has launched a coffee body scrub in Australia that only costs $1.
7-Eleven is no stranger to selling budget brews.
Over the years, these brews have gained a devoted early morning following.
Now, the convenience store has used its famous coffee beans for its latest product.
A Product No One Expected
Beauty fans have been shocked by the news because exfoliating products are only this affordable if the quality is inferior.
7-Eleven has teamed up with Adore Beauty to launch this new product.
Their formula comes from the same coffee beans you will find every cup of coffee they sell at any of their 700 stores across Australia.
The coffee body scrub went on sale on 22nd March.
You can see it on the official Adore Beauty website.
Quality Anyone Can Afford
Most of us have the same thought: how is a $1 exfoliate—a limited edition, no less—even remotely high-quality?
Even though 7-Eleven guarantees its quality, there are still bound to be naysayers.
To help convince them, the brand reached out to actor Olympia Valance.
The Australian model and actress is now the face of 7-Eleven’s Coffee Body Scrub.
To her, the choice was a no-brainer because she can now caffeinate, rejuvenate, and exfoliate with the same famous coffee that Australians have savored for years.
According to Adam Jacka, the store’s Head of Communication, the Coffee Body Scrub is an inventive and fun way to show off their coffee.
Another First From 7-Eleven
7-Eleven’s Coffee Body Scrub is not the only revolution from the popular convenience store.
The store is known for several firsts, including:
- Being the first convenience store to open for a total of 24 hours
- The first convenience store to give its customers ATM services
- The first convenience store where customers could buy gas
Exciting Times Ahead
7-Eleven has never been afraid to try something new, and its Coffee Body Scrub is no different.
Time will tell how well customers receive it.
And, if it becomes a success, the store could sell it in other territories.