Coi Leray is the brand ambassador for Foot Locker for “Start with Sneakers,” their latest women’s campaign.
According to VIBE, the Grammy-nominated rapper will rock her own Adidas Originals.
Adidas has been a prominent part of hip-hop culture for decades, and it’s making an epic comeback with shoes for all occasions.
Coi Leray Is Excited To Be The Brand Ambassador
Coi Leray shared her enthusiasm in an interview.
“Collaborating with Foot Locker for the ‘Start with Sneakers’ campaign has been an exciting way to begin my relationship with this iconic brand. Growing up in Hip-Hop culture, sneakers have always been source of expression for me; even now, sneakers are at the core of my outfits – from red carpets to festival stages.”
“For this campaign, I’m showcasing adidas classics with the latest style trends, so all my ladies know how to keep it fly this season.”
Adidas chose the 26-year-old because she “authentically connects with women through trend-forward content and her effortlessly cool signature style.”
As a brand ambassador, Coi Leray loves the campaign as it hopes to appeal to every woman, no matter if she’s a “crochet baddie with a Venice beach twist” or a “corporate chic.”
