Melissa Butler is a name you should know.
She is making history on the shelves of your nearest Target.
Melissa Butler Is Shattering Glass Ceilings
Butler owns The Lip Bar–a vegan beauty brand for Black women that uses non-toxic ingredients.
Butler founded it after being frustrated with the beauty industry, which focused on one shade for all women.
Butler quit her job and crafted her distinct lipstick, which fit Black women without using toxic materials.
The driven entrepreneur took her product to Shark Tank in 2015 but failed.
However, this rejection didn’t deter the determined Butler–if anything, it motivated her to push on with her dream.
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She invested in The Lip Bar and expanded it from lipstick to other Black-centric skincare products.
Her Products Are At Your Nearest Target
You can find Melissa Butler’s The Lip Bar products in over 1,200 stores countrywide, including:
- 750 Target stores
- 500 Walmart stores
- A flagship store in Detroit
Butler shared the news on Instagram and couldn’t conceal her joy.
Y’all may not know how MAJOR this is. We are the first black owned makeup company to take up this much space.
The Lip Bar products take up six shelves in various Target stores–an achievement most brands can only dream of.
Butler even earned an invite to the White House.
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In 2022, you could see The Lip Bar billboards in Chicago, Houston, Atlanta, Detroit, and Washington, D.C.
The billboards had the fascinating caption:
‘Shark Tank’ told me to quit. 10 years and 2 million units sold. Thanks, Mr. Wonderful.
The billboards earned the attention of Shark Tank’s Mr. Wonderful.
He applauded Melissa Butler for growing the business herself and was proud of her success and drive.
Mr. Wonderful was especially impressed with how The Lip Bar became successful despite being in a highly competitive industry with high margins.
With the success of The Lip Bar, Melissa Butler can hold her head high.
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