Hold onto your sneakers because the Nike CEO has dropped major news: the legendary Kobe Bryant line is returning on August 24, 2023–the iconic Kobe Day.
As reported by HypeBeast, CEO John Donahoe himself spilled the beans on this exciting news.
Kobe Bryant And Nike Was The Perfect Match
Kobe’s journey with the sportswear giant began in 2003.
Unfortunately, tragedy struck in 2020, robbing us of the basketball legend and one of the greatest sports icons ever.
As a result, the collaboration officially ended in 2021.
Sure, there were a few limited releases, but it wasn’t enough to quench the thirst of die-hard Kobe enthusiasts.
To add insult to injury, leaked shoes without Nike’s or Vanessa Bryant’s blessings flooded the market.
But in a monumental move, the partnership between Kobe Bryant’s estate and Nike reignited in March 2022.
They struck a new deal, paving the way for Black Mamba’s legacy to live on.
This time, the rebrand embraces a new generation of fans and inspires young athletes to pursue their dreams on the court.
“Kobe means so much to so many of us, not just NBA fans but globally beyond the game. His impact in growing the sport, particularly encouraging women and young people to pick it up, endures as one of his deepest, lasting legacies. Together with Vanessa, we hope to honor Kobe and Gigi by championing a new generation for many years to come.” John Donahoe
The company and Vanessa Bryant are on a mission to honor the memory of Kobe and his beloved daughter, Gigi, by paving the way for a new generation of superstars.
It’s a beautiful tribute to a man who left an indelible mark on the world as an athlete and a beacon of inspiration.
So mark your calendars because August 24, 2023, will be a day to remember.
At least 75% profit should go to the Bryant Family. Thanks.
— I Drink Don??♂️ (@LifeofaWave) June 30, 2023
On of my first years playing aau basketball we had the Kobes. Custom made, had our # and name on side.. best shoe I ever had #mamba4L
— JayyTee5 (@jake_t5) June 29, 2023