Tracee Ellis Ross is here to reaffirm what we all know: that Black women are pioneers of creativity, innovation, drive, power, and ability.
This is true when it comes to entrepreneurship.
Ellis Ross recently became the ambassador of the joint initiative between H&M and Buy From A Black Woman.
Now in its second year, this initiative aims to grow small businesses owned by Black women.
This started with a $250,000 donation followed by the Buy From a Black Woman Inspire Tour.
The tour will highlight the Black women-owned businesses in the country by leveraging the American H&M channels.
Buy From a Black Woman revealed that Black women are the most significant demographic when launching new businesses.
But their annual sales are 5x tinier than other women-owned businesses because of a lack of awareness and support.
This narrative must change, and Buy From a Black Woman is here for it.
A Necessary Mission
Nikki Porcher founded Buy From a Black Woman in 2016.
Her goal was to connect Black women-owned businesses in the country and give them a community that supports them along with resources.
Ellis Ross’s goal as ambassador is to spotlight the firm and its mission.
According to Porcher, Ellis Ross epitomizes successful Black women.
Ellis Ross is the perfect example of the importance of buying from Black women-owned businesses.
A Determined Ambassador
Throughout Ellis Ross’ career, she has championed Black women.
She has played strong Black women in her TV roles.
She has also supported Black designers like LaVie and Cushnie.
And let’s not forget Ellis Ross’ hair care line, Pattern, which celebrates and enhances coil-y and curly hair textures.
The Ideal Match
Ellis Ross loves the synergy between her goal and the goals of the non-profit.
After all, they are starting a dialogue as women who have done a lot of work to support the Black community.
Buy From a Black Woman: Heroes We Need
Heroes improve the world, and that’s what Buy From a Black Woman is doing.
With H&M teaming up with them and Ellis Ross as their new ambassador, it will only benefit Black women-owned businesses going forward.